Amazon celebrates its 30th anniversary: ​​a look back at this giant’s empire in 7 figures

Amazon is celebrating its 30th anniversary today. From a simple online bookstore, the platform has transformed into one of the most powerful companies in the world. Here are 7 figures that allow you to visualize the scale of its global activities.

Founded in 1994 by Jeff Bezos, Amazon now dominates the e-commerce market without sharing. This rise to power has allowed its founder to become one of the largest fortunes in the world. He has also reigned as the richest man on the planet several times.

Far from being satisfied with this leadership position, the company has gradually expanded its operations into many other sectors of activity. Its empire extends from the cloud to the neighborhood grocery store, via entertainment, logistics and advanced technologies. It has also just launched into internet services thanks to its Kuiper constellation, which will directly compete with SpaceX’s Starlink.

575 billion

This is the net revenue, in dollars, recorded by Amazon for the whole of 2023. It is equivalent to 530 billion euros. Despite difficulties encountered after the Covid-19 pandemic due to the economic slowdown, the company continues to increase its annual revenue. In 2022, its net turnover reached 514 billion dollars, 12% less than the following year.

1.6 billion

Based on its global turnover, Amazon rakes in $1.6 billion, or €1.46 billion, per day on average. In one hour, the e-commerce giant amasses nearly $66 million, or $1.11 million in one minute. It only takes a second to generate $18,500.

1.5 billion

Amazon is one of the largest employers in the world. In the first quarter of 2024, the group employed a total of 1.5 billion people globally. It has 22,000 in France.

This figure often fluctuates, as Amazon adjusts the size of its workforce according to the economic situation and its needs. During the health crisis, the firm carried out massive recruitment to cope with the growing demand for its services. However, starting in 2022, it initiated several phases of layoffs, separating itself from what it considered to be excess staff. This strategy was partly aimed at adapting to new macroeconomic realities.

It should be noted that working conditions at Amazon are the subject of much criticism and have been in the sights of the authorities for several years.

310 million

The platform has over 310 million active users worldwide, 230 million of whom are in the United States. As of Q4 2023, it was averaging 2.42 billion monthly visits.

The Prime subscription, which includes fast delivery and access to the entertainment services Prime Video and Prime Music, has more than 200 million subscribers. However, this commercial success has been accompanied by legal controversies. Last year, the Federal Trade Commission (FTC), the guarantor of competition in the United States, filed a complaint against Amazon. It accuses it, among other things, of having tricked its users into subscribing to Prime.

2,000 billion

On June 27, 2024, Amazon joined the prestigious club of companies whose market capitalization has exceeded $2 trillion. Only Alphabet, Apple, Microsoft and Nvidia had previously achieved this. This performance is mainly explained by its cloud activities, maximized by the emergence of generative artificial intelligence (AI).


This is the market share held by Amazon Web Services (AWS) in the global cloud computing industry. The company is the world’s leading cloud provider, followed by Microsoft and Google Cloud. In the first quarter of 2024, AWS accounted for 17% of Amazon’s global revenue. Its offering includes more than 200 services and serves 245 countries and territories, according to his website.

100 billion

The Seattle giant plans to spend more than $100 billion on its data center infrastructure over the next decade. This investment will not only allow it to strengthen its cloud services, but also to multiply its efforts in the artificial intelligence sector. Like other American tech giants, Amazon also aims to become an AI giant. It has also invested nearly $4 billion in the AI ​​startup Anthropic.

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