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Amazon Prime Day 2019: Everything you need to know!

Amazon Prime Day 2019: Everything you need to know!

Amazon Prime Day, this year, there are two Prime Days. It is July 15 and July 16; And it will be what it always is: wait, if you have an Amazon Prime account, to buy certain things on Amazon that cost less than what they normally do.

The types of deals that will be available to Prime members on Prime Day are hard to describe, because according to one statement, there will be ‘over a million’ of them this year, ‘on all Amazon devices, fashion, groceries, toys, furniture, everyday items, school supplies and more.

The best deals are typically found on electronics made on Amazon, such as Echo speakers, Kindle e-readers, and Fire TV accessories. There are usually discounts on Amazon services like Amazon Photos and Amazon Music. There has been a particular emphasis on Amazon Fashion deals since the company began dedicating resources to selling clothing two years ago.

This year, Amazon is offering $ 80 gift cards to people who sign up for an Amazon Prime Rewards Visa Signature card on Prime Day. He is also launching a special Happy School Year online store. It emphasizes Prime Day’s role in helping “start back-to-school shopping.” (And acknowledging the fact that teachers often rely on Prime Day as an opportunity to get school supplies paid out of pocket.)

The second official Prime Day concert on Amazon – streamed live from New York on Wednesday – featured Taylor Swift as the main lineup and Dua Lipa, SZA, and Becky G. as the supporting lineup. Prior to that, Prime members were asked to ask Alexa to play a “Prime Day Concert Playlist,” and the full concert is now available for Prime members to stream to their Fire TV devices. and Echo Show.

“Give it another five years, and the idea of ​​Prime Day as a ‘shopping’ event may seem practically strange,” wrote Hillary George-Parkin for Vox in June when the show was announced.

But for some, Prime Day may already feel more like a major cultural event and a royal vacation. I was a bit surprised that this is only the fifth Prime Day, as it seems like it’s been happening close to my entire life. How do we get here? And it’s Prime Day – now two days! I can’t stress this enough! – Is it going to expand forever?

Prime Day started as a birthday celebration just five years ago

The first Prime Day was in July 2015. “On the eve of Amazon’s 20th birthday, the company presents Prime Day,” began an Amazon press release sent at 1 am on the eve of Amazon’s 20th birthday. Prime Day would be “a global shopping event, with more deals than Black Friday, exclusively for Prime members.”

The reason here was clear. A comment from Greg Greeley, vice president of Amazon Prime, is included in the launch: “If you are not a Prime member yet, you will want to join in so you don’t miss out on one of the biggest bargain extravagances in the world.”

After the first Prime Day, Amazon announced that it sold 398 items per second, “breaking all Black Friday records,” and that it had “more new members trying Prime around the world than on any other day in Amazon history.” Greeley said they would definitely do it again next year. The company sold 24,000 Instant Pots (“compared to 182 the previous Wednesday”) and 56,000 copies of the Lord of the Rings trilogy DVD box (the best-selling product in the United States).

From there, things only got bigger and bigger, as did Amazon itself. In 2016, the company declared “the second annual Prime Day” as the “biggest day in Amazon history.” This time, Prime members bought over 215,000 Instant Pots.

In 2017, Amazon wrote that, globally, the most purchased product was its Amazon Echo Dot, which was slashed in order to gain an advantage over Google in the voice assistant wars. (Still, in the US, the Instant Pot reigned.) “More new members joined Prime on July 11 than on a single day in Amazon history,” the company wrote again. “Tens of millions of Prime members made a purchase on Prime Day 2017, more than 50 percent more than the previous year.” This Prime Day was 30 hours instead of 24 “because only Amazon could put 30 hours a day.”

In 2018, I bet you can guess what happened. Shoppers bought 100 million items and “Amazon welcomed more Prime members like no other day in Amazon history.” This was the first Prime Day after Amazon’s acquisition of Whole Foods, and there were also Prime Day deals at Whole Foods; The most popular deal was on organic strawberries.

Amazon sold 300,000 instant pots. And 150,000 LifeStraw personal water filters and “millions of customers” streamed the opening week of the Unboxing Prime Day events, which included a New York City concert hosted by Amazon Music, headlined by Ariana Grande, as well as a tournament of Unknown Twitch Prime Player Battlegrounds with Canadian DJ deadmau5.

And, even though the Amazon website appeared and disappeared all day, Prime Day 2018 generated an estimated $ 3.5 billion.

Workers organize a strike

Prime Day 2019 will be different from every previous Prime Day. It will be longer as it is now two full days. It will be bigger, presumably. This year, the company has published a guide called “How to Shop Like a Pro on Prime Day,” which includes tips like “Install Amazon Assistant to receive desktop notifications about the deals you’re viewing, and get $ 10 off your next order of $ 50 or more. »

It will also mean the first major work stoppage among Amazon warehouse workers in the U.S., as employees at the fulfillment center in Shakopee, Minnesota, have announced plans to strike for six hours. They are protesting the company’s decision to offer a one-day shipment to Prime members, which they say places undue pressure on overworked employees, each of whom places hundreds of orders per hour.

This strike comes after major strikes on Black Friday in November, which took place at Amazon warehouses in Spain, Germany and France, and echoed protests in Italy and England. As Vox’s Alexia Fernández Campbell pointed out earlier this week, this is a particularly bold move for American workers, who are not part of a union and will not have the same legal protection as largely unionized European workers.

Taking part in Prime Day is therefore more complicated than usual for those who want to show solidarity with the workers. The situation could resemble the Lyft and Uber strikes that took place in nine of the major cities in the United States and London in May, when employees relying on massively powerful tech platforms stayed home, and many of the regular customers. of ride-sharing apps also avoided them.

Prime Day 2019 will compete against big sales from Target, Walmart and eBay

Although other retailers have come close to Prime Day in the past (Walmart offered a better Instant Pot discount than Amazon last year), this is the first time the company will face wide competition on its own birthday. Target has announced “Agreement Days” for the same days as the First Days Day. Nordstrom is launching a two-week “anniversary sale” a few days after Prime Days.

On the other hand, Walmart is having an overlay online sale from July 14 to July 17. EBay, which has openly clashed with Amazon for years. Also, it has an “Accident Sale” on July 15 and a reference to the Amazon website that crashed last year. It also offers’ great deals’ on things shoppers really want, ‘presumably a reference to a popular Prime Day review as a hype party celebrating junk goods and random brands no one has ever heard of.

You can examine the offers yourself and make your own decision as to whether that characterization is fair. This year, Amazon is adding “Prime Day Launch” badges to new products, featured on the Prime Day home page, including Kobe Bryant body care brand men’s deodorant Art of Sport, a vegetable spiralizer. hand (specifically for zucchini?) Made by a Sedhoom brand and “Pure Apple Cider Vinegar Gummies” that “act as appetite suppressants.” In the Amazon Prime app, you can sign up for a chance to win multiple daily giveaways, including an instant jackpot.

Prime Day, although in a way just an online sale, actually has a lot to do with it. It demonstrates Amazon’s cultural influence, reinforced by its growing film and television production business, and its ability to make the entire retail industry lean on its idea of ​​the calendar. However, for two days in July, it seems like all Amazon wants is for you to join the Instant Pot cult.