Google expands advertising on its services: news coming to Discover, YouTube Shorts and Search

Google held its online meeting yesterday Live Marketing 2022, the annual equivalent of I / O for companies in the advertising industry (and we know how much that means for the search giant). During this edition, Google announced several news, which involved Discoverthe feed on mobile devices to browse content on the web, YouTube Shortsthe TikTok-style vertical video platform and the Google search.

With regard to Discoverthe platform recently saw the introduction of likes and mini cards for sports and now video ads. These appear to not start automatically, because there is a button to start and reactivate the sound. In any case, we hope that the novelty respects the possibility of disabling the “autoplay video previews” already present in the Google app.

Let’s move on to YouTube Shorts. A few weeks ago we anticipated the arrival of advertising and now it’s official. The feature, which has already been in testing for a year, is currently rolling out worldwide. There will be a yellow badge with the name “Announcement“, a short description, the name of the advertiser and a button”Show now“at the bottom. Another format shows a carousel of products that you can flow.

In the end Google search will receive “Highly Visual Shopping Ads” by the end of 2022 in the US, which will show more product details and 3D models, which seem particularly popular with American users, directly in the search. In short, Google seems to particularly push on advertisinglet’s just hope it doesn’t get too much aggressive.

Street:
9to5Google

Source:
Google Marketing Live 2022