When Apple announced the sale price of the iPhone X, we knew that sales were not going to be good.
How did we know? Well, very simple. It is one thing to be a fan of Apple and quite another to be a waste of money.
And paying between € 1,100 1,400 for a smartphone is silly. And it doesn’t matter if it has the Apple logo or the Jesus Christ logo.
Well, once again, Apple has cut back the production line of its flagship smartphone. And that means the iPhone X, which was already underperforming in the fourth quarter of 2017, has fallen short of its sales targets.
The details come from the Nikkei Asian Review, which suggests that iPhone X manufacturing will drop by fifty percent this quarter. This is in addition to Samsung’s reduction in OLED production for the iPhone X. Apple had planned to make 40 million units in the first quarter. And now, 20 million seems like a more realistic goal.
As many will be quick to point out, Apple has a habit of cutting production every quarter after the holiday period, so this shouldn’t come as a surprise. Except for the fact that this is not the expected drop that was already planned by vendors who understand and manage their tight margins, this is a cut in excess of the expected drop.
The iPhone X is reportedly the best-selling phone for the fourth quarter, with Canalys reporting sales of 29 million units. Certainly the numbers are impressive, although lower than market estimates. The iPhone X underperformed and there are reports of a significant drop in sales now that the first quarter of 2018 has begun.
Annual sales of the iPhone have been steadily falling during 2015 and 2016. And the lack of a smash hit at the end of 2017 will cause Apple’s share to drop even further.
At this point, it only remains to know whether Apple will lower the price of its next flagships, or on the contrary, will they continue in their destructive spiral towards collapse.
In any case, your future is in your own hands. And they will have to decide between selling a few iPhones at exorcised prices, or selling many units at a more realistic price.