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Smartphone market thud in Europe: never this bad in the last 9 years



Smartphone market thud in Europe: never this bad in the last 9 years


The smartphone market in Europe is experiencing one of the major crisis period from the past nine years: according to what emerges from a recent report by Counterpoint Research, compared to the first quarter of 2021, the number of units shipped to the Old Continent dropped by as much as 12%.

The company was most affected Xiaomiwith a 36% drop in shipments compared to what was done in the first quarter of 2021. The data relating to Samsung And Apple which, despite the new products presented in 2022, failed to reverse the trend (decrease of 16% and 6% respectively). Lastly the same fate for OPPO (which also includes OnePlus sales figures), down 8%. The real surprise though is Realme: the Chinese brand is the only one of the “important” producers to register one growth in the number of units shipped (67% more than in Q1 2021).

The reasons for this huge drop in units shipped are certainly cDespite the semiconductor crisiswhich makes it extremely complicated for companies to actually produce the devices, einnew lockdown in China, which forced many people to stay at home. Finally, we certainly find the war in Ukrainewhich certainly hasn’t helped the market grow in recent months.

Street:
CounterPoint