The Xbox Series X is by no means the most important element of Microsoft’s strategy.
Phil Spencer recently guested on the Animal Talking podcast. During the conversation, the head of the Xbox summed up his expectations regarding the sale of next-generation consoles in a rather unusual way. It turns out that Microsoft does not attach great importance to this matter – It does not matter how many Xbox Series X will be on the market, but how the entire gaming ecosystem shaped by the concern will perform.
If this (selling more consoles than Sony or Nintendo – ed.) Was our goal, we wouldn’t be releasing our PC games. We wouldn’t put them on Xbox One, we wouldn’t do xCloud service, and we wouldn’t let people play games on their phones. Caring about how many consoles I will sell and how many consoles will sell by another company – Sony, Nintendo, and in the past – is not our approach, said Phil Spencer.
It cannot be denied that Microsoft’s strategy for the ninth generation is completely different and may turn out to be a bull’s eye in the long runę – it is difficult to question the profitability of an offer such as Xbox Game Pass, especially when the subscription in the Ultimate version also includes access to the xCloud streaming platform (this will officially debut on September 15, but subscribers can test the Early Access version for a few days).
It is also worth remembering that, according to analysts, PlayStation 5 will sell twice as much as the Xbox Series X – Given these predictions, it is hardly surprising that the head of the Xbox emphasizes the importance of services, slightly diverting attention from the hardware itself. However, it must be emphasized that these are only expectations – today we do not even know the price and the exact release date of both platforms. In the ninth generation, anything else can happen.