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YouTube is once again the most popular social media platform



YouTube is once again the most popular social media platform


YouTube remains the most popular social media platform in the United States. For its part, Facebook, another of the popular apps, is no longer growing. That’s one of the main findings of a new report on how Americans use social media from the Pew Research Center.

According to the report, YouTube and Facebook are the most used platforms. But of the two, only YouTube continues to grow, increasing its user share from 73 percent of adults in 2019 to 81 percent in 2021. Meanwhile, Facebook’s numbers were unchanged from 2019 to 69 percent.

Facebook’s growth has leveled off over the past five years, but it remains one of the most used social media sites among adults in the United States, Pew writes in its report.

Flat growth wasn’t unique to Facebook either. According to Pew, the only other platform to see “statistically significant” growth since 2019 was Reddit, which grew from 11% in 2019 to 18% in 2021.

This represents a broader trend that extends beyond the last two years in which the rapid adoption of most of these sites and apps seen in the last decade has slowed down, says Pew.

But while growth has slowed, Americans don’t seem to be any less addicted to social media. Among Facebook users, 49 percent say they visit the site multiple times a day. Additionally, 45 percent of Snapchat users open the app more than once a day, as do 38 percent of Instagram users. For YouTube, just over a third of users report visiting the service more often than once a day.

The report also provides interesting information about the TikTok user base, which was not included in the 2019 research. According to the report, 21 percent of Americans say they use TikTok. But the numbers look very different for younger people, with TikTok participation increasing to 48 percent among 18-29 year olds. Unsurprisingly, YouTube is also the most dominant platform among this demographic at 95 percent, followed by Instagram at 71 percent, Facebook at 70 percent, and Snapchat at 65 percent.