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YouTube really prepares the podcast lunge



YouTube really prepares the podcast lunge


Not just videos: YouTube also wants to have its say in terms of audio. The American giant is seriously thinking about how to enter the world of podcasts, contents that have recently gained some popularity.

The possibility of seeing podcasts on YouTube has already been talked about towards the end of last year: in a report, we read about how the platform was search for “talents to manage the millions of podcasts that already exist on the site”. Now, however, slides have been leaked regarding a YouTube presentation dedicated to podcast creators.

In the presentation we talk about how to upload podcasts to the platform and functions such as RSS feeds for managing episodes or one specific page for searching and discovering podcasts (a bit like the explorer for videos). YouTube would also be working on audio-only ads to monetize podcastsbut there was no mention of revenue for creators.

Obviously, none of this is yet available to the public: YouTube will probably first try to “grab” partners among podcast creators before launching a service dedicated to this type of content.



Street:
9to5Google